Welcome Luna Gelato and Ice Cream; our newest Shopkeeper

After years of serving up delicious wood-fired pizzas at NewBo City Market, Carol Elliott, owner of Aroma Artisan Pizza, was ready to expand her entrepreneurial efforts and decided to open Luna Gelato and Ice Cream in June, 2021.

This new business features locally-made ice cream and midwest-sourced gelato. It is located right next door to Aroma Artisan Pizza, inside the Market.


"I've always loved pizza and ice cream, even as a child," Carol said. "Beyond that, I just thought pizza and gelato would be the perfect pairing... When the previous ice cream vendor here at the Market chose not to continue, I saw an opportunity to start something new."


Luna partners with Dan & Debbies Creamery locally for their ice cream and Lezza Spumoni & Desserts Inc. out of Illinois for their gelato. Carol said choosing her flavors has been a "fascinating" experience.


As a NewBo City Market Shopkeeper, Carol and her business will connect with thousands of customers each and every week.


Shopkeepers like her are the heart of the Market. They are a community of entrepreneurs, developing both their products and skills to scale up and launch new businesses throughout Eastern Iowa. With every successful venture comes the opportunity for new businesses to open inside the Market, so we are constantly searching for that “next big thing at NewBo.”


Are you ready to start your business at NewBo City Market? Click here to get started!

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